Squish
Art Direction, Brand Identity, Packaging
Rhodes Quality – baby and kids foods
Kids Play.
Aimed at young families with babies (and kids) on the move – Rhodes Quality Squish is a no fuss option. With a range of over 20 flavours the differentiation needed to stand out – this was done through bold background colours. The brand has expanded into juices and jellies – the strong design style and unique photography treatment ensure stand out shelf appeal.


